Contagious why things catch on baixe e leia livros gratuitamente. Berger has been recognized with a number of awards for both scholarship and teaching. Bergers research has revealed that there are 6 main factors that help explain social pandemics. Berger uses the acronym stepps to describe the attributes of a product or an idea that goes viral. Apr 03, 20 it is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. Jonah berger details inspiration behind nipsey hussles. Wharton promoting professor jonah berger has spent the ultimate decade answering these questions. He studies social influence and social epidemics, or how products, ideas, and behaviours catch on and become popular. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and youtube videos. Why things catch on, would shed light on these famous cases of viral content. An awardwinning scholar and teacher whose work has been featured in the new york times, wall street journal, and other top publications, jonah berger is widely recognized as a marketing expert. As i read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late everett ev rogers in his seminal work diffusion of innovations, which was first published in 1962 and is.
Mar 05, 20 wharton marketing professor jonah berger has spent the last decade answering these questions. Social currency triggers emotion public practical value stories social currency we share things that make us look good 40% of what people talk about. Absorbed with the role social influence plays in spreading the word about products, ideas or. This book is based on a popular, awardwinning course berger teaches at wharton to. The chapter on social currency describes how you can yoke your product to your customers desire to improve their image. Jonahs book, contagious, highlights some of such viral content, and factors that help make an idea big sellable and infectious. Based on this analysis, berger has identified the critical factors that drive the success and popularity of things that tend to catch on in our society. Click download or read online button to get contagious book jonah berger pdf book now. To help you make your idea contagious, well start with some analysis. But with joosr guides, you can get the key insights fr.
Nov 29, 2015 free download or read online contagious, why things catch on a new york times bestselling business pdf book authored by jonah berger. One person suggested that groups get it as a starter. Why things catch on kindle edition by berger, jonah. Hes a professor at the wharton school at the university of pennsylvania and author of the recent new york times and wall street journal bestseller contagious. Why things catch on, jonah berger, an assistant professor of marketing at the university of pennsylvanias wharton school, explores the science of popularity in. In this video, youll learn from jonah bergers key steps to make your content contagious. In todays world, where things seem to rapidly go viral, given the presence of social media, contagious. Pdf contagious by jonah berger download contagious ebook. A conversation with jonah berger about jonah berger notes index. Viral marketing can be huge for your business if you really understand it. Jonah berger, new york times best selling author titled contagious.
Jan 20, 2014 when we care we share, according to jonah berger, author of contagious. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. Always update books hourly, if not looking, search in the book search column. Its not like one name is really better than the other, and both names are free, so there is no difference in price. Contagious contains arresting and counterintuitive facts and insights. Mar 05, 20 jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. Why things catch on is a study of the various factors that result in this kind of popularity. During a recent interview, nipsey hussle said that jonah bergers contagious. Mar 01, 20 jonah berger is a marketing professor at the wharton school at the university of pennsylvania and bestselling author of contagious. Being contagious allows you to reach out to customers who are really in need of your productsservices.
Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier. Contagious by jonah berger, 9781451686586, download free ebooks, download free pdf epub ebook. Download it once and read it on your kindle device, pc, phones or tablets. Jonah berger is a marketing professor at university of pennsylvanias wharton school and bestselling author of contagious. Contagious book jonah berger pdf download ebook pdf. Read unlimited books and audiobooks on the web, ipad, iphone and android. People didnt just try the sandwich, they rushed to tell others. Why things catch on, a 2016 new york times bestseller, and invisible influence. What makes some youtube videos more popular than others. Read contagious by jonah berger for free with a 30 day free trial. In this video, youll learn from jonah berger s key steps to make your content contagious. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and bestselling author of contagious. A phd, ten years of research and a career as a professor of marketing later, we have contagious. Contagious by jonah berger contagious why things catch.
The secret science behind word of mouth and how you can use it to get more people talking about your product or idea. Wharton marketing professor jonah berger has spent the last decade answering these questions. Assistant professor of marketing at the wharton school at the university of pennsylvania. There are more than 1 million books that have been enjoyed by people from all over the world. May 29, 2017 jonahs book, contagious, highlights some of such viral content, and factors that help make an idea big sellable and infectious. Contagious why things catch on jonah berger pdf free download. The jonah berger formula jonah berger on foursquare, frequent flyers, and games that stick jonah berger explains how a. Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. Soft copy of book contagious author jonah berger completely free. In this session of the smart passive income podcast, im really excited to chat with jonah berger, a marketing professor at whartons school at the university of pennsylvania and author of his new book, contagious. Readers might suppose that jonah bergers new book, contagious. Why things catch on, there are six ingredients associated with messages, products, or ideas that go viral.
Free download or read online contagious, why things catch on a. Why things catch on por joosr disponible en rakuten kobo. Jonah bergers contagious has shown us that people trust what their friends tell them more than advertising claims. Hes studied why new york events articles make the papers private most emailed report, why merchandise get phrase of mouth, and the best way social have an effect on shapes the whole thing from the cars we buy to the clothes we placed on to. Sep 21, 2016 jonah berger is a marketing professor at university of pennsylvanias wharton school and bestselling author of contagious.
Whats inside your big idea the stepps framework your idea, revisited 1 2 3 defining your idea. Read contagious online by jonah berger books free 30day. The following questions will help you think through what exactly your idea is and the main elements that comprise it. Professor jonah berger is a worldrenowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. Similar to malcolm gladwells, the tipping point, which was published in 2000, contagious differs. But perhaps the best aspect of wordofmouth marketing is that its more targeted. Mar 05, 20 berger suggests that the secret lies in generating a buzz by turning a product into a conversation piece. Berger suggests that the secret lies in generating a buzz by turning a product into a conversation piece. The six principles of contagiousness shared by jonah focus on the simplicity, effectiveness and credibility of ideas that make it viral. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. Jonah berger knows more about what makes information go viral than anyone in the world daniel gilbert, author of the bestseller stumbling.
In contagious, wharton marketing professor jonah berger, tries to solve the whymystery. This site is like a library, use search box in the widget to get ebook that you want. Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier academic journals. In this book, berger reveals the secret science behind wordofmouth and social transmission.
If youre working on this idea in a team, feel free to bring in others for this exercise. Why things catch on by jonah berger by pradeep anand. Hes studied why new york times articles make the papers own most emailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Jul 16, 20 viral marketing can be huge for your business if you really understand it. Download for offline reading, highlight, bookmark or take notes while you read contagious. The results of his work can be distilled into a few core ideas, which he explores in a captivating book, contagious. In his awardwinning, new york times best seller contagious why things catch on, author jonah berger gives countless reallife examples of the mysterious methods employed to capture the logic defying attention of the masses. In contagious, berger walks listeners through the six steps that make products or ideas catch on. The story of the hundreddollar cheesesteak was contagious. Book publisher sending two copies to a purchaser price, advertising, and usefulness harnessing the power of word of mouth requires an understanding of why people talk and why some things get talked about and shared more than others.
Facebook and twitter can play a role in this, but surprisingly, writes the author, only 7 percent of word of mouth happens online. Why things catch on, provides a formal framework for how to succeed using social media. In todays fastpaced world, its tough to find the time to read. My thought on each chapter is detailed in this series, but here is a very brief summary of the takehome messages. Ill admit that i enjoyed reading jonah bergers contagious. The dynamic young wharton professor draws on his research to explain the six steps that make products or ideas contagious. Why things catch on by jonah berger, and it outlines 6 factors that makes things go viral. Contagious combines groundbreaking research with powerful stories. Feb 26, 20 readers might suppose that jonah bergers new book, contagious.
It is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. How viral happensan interview with jonah berger, author of contagious share. Jonah berger is a marketer who was sat in a traditional science class one day and wondered whether the same logical approach and research techniques could be applied to psychology and sociology. Why things catch on, berger reports on his findings. People share products and information with people who will likely benefit from the knowledge. Jonah berger is an associate professor of marketing at the wharton school at the university of pennsylvania. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. When we care we share, according to jonah berger, author of contagious. Contagious by jonah berger overdrive rakuten overdrive. Use features like bookmarks, note taking and highlighting while reading contagious. Get ebooks contagious on pdf, epub, tuebl, mobi and audiobook for free.
1264 115 282 876 584 982 1046 1646 1197 1066 4 463 170 778 1053 1330 492 1141 419 911 1304 258 1350 676 957 1218 735 257 106 1218 1299 42 927 115 1286 1426 805 881 940 1463